Based in the north of England, I travel regularly to Sheffield for assignments; as a PR photographer Sheffield I enjoy working in this city with its diverse industries. I also cover the surrounding areas and further afield.

When it comes to advertising and marketing, good photography should be part of any PR plan, and I will be able to help you with this and can also assist you in formulating your approach.

With 30 years’ experience as a photographer, I count myself as a professional PR photographer Sheffield and am thoroughly familiar with all kinds of PR coverage.

Over the years, I have watched PR steadily change in nature and adapt to the ever-increasing popularity of the internet and social media. You will no doubt agree that the rise and rise of platforms such as Instagram and Facebook call for eye-catching photographs in order to showcase brands, products or services. Unless you are in a very localized market, such as a village or very small town, and have no need to expand your client base, you will want to have photographs that have a long reach and will bring in clients from other regions and perhaps even other countries and continents.

It makes sense, therefore, to incorporate professional photography into your PR mix and have a PR photographer Sheffield work with you. Relatively few businesses are large enough to warrant having their own photographer, but in most cases, there’s actually no need. A professional photographer will be happy to work with you on an ad hoc basis, whenever needed, and be able to continue from where he or she left before.

I prefer to be familiar with the firms and businesses that I work for. Although I can work with a very minimal brief, I prefer to gain a detailed knowledge of your PR goals and the target audience/audiences for the photographs. This is even more crucial if we are going to be working again over a number of weeks, months or even years.

I still work with print materials, of course, as there is also a continuing demand for brochures, catalogues and other publications, whether they be corporate productions or national or local newspapers and magazines.

I work with many different types of corporate clients; they range from manufacturing companies, to light engineering to those offering various services across the board. And if you’re having an event, it’s always worth hiring a PR photographer Sheffield to cover it for you. Whether it be a music concert, sports event, conference or a gathering of whatever kind, I will be able to preserve for you the highlights, as well as capture the atmosphere of the day.

Part of the work calls upon a professional PR photographer Sheffield to photograph people. They are often staff members but can be customers who are looking at products. I have a knack for getting people to relax in front of the camera and specialize in getting natural looking shots. At the same time, I am also able to work with portraits, say of CEOs or key personnel. And since it’s very often the people behind products and services that make the company memorable, it usually makes sense to include them in any PR material.

As a PR photographer Sheffield, I know that my work is not over when I finish taking the photographs. A large proportion of any good photography will be in the editing and enhancing of the raw photographs. Once the photographs have been worked on and are optimal for their purposes, they can be reviewed by my client and any further edits and changes made.

As a PR photographer Sheffield I tell the story of the various businesses, brands and services in the region. Each calls for creativity and a unique approach, and each has to be treated differently. I pride myself on having the versatility that ensures that each assignment has a freshness about it. I can’t think of anything worse than having the same feel to each set of photographs. They have to be vibrant and memorable in order to keep in people’s minds, and this is always a priority for me.

It may sound as if hiring a PR photographer Sheffield would be expensive, but this is not the case. I am able to work within clients’ budgets and for a very reasonable outlay can bring you a wealth of PR material.

Please feel free to contact me, Paul Currie, for an informal chat; you will be able to see exactly what I can do to give your firm the boost it needs when it comes to PR photography. Whether it’s a question of a one-off task or a series of shoots or possible on-going collaboration, I will be happy to hear from you.