Getting the right image of your business or brand can drive sales and awareness to your target audience and cast a wider net to catch the attention of new customers. Having a professional PR photographer take pictures of your brand and business may be just the thing you need to boost your sales and awareness. Having been a professional PR photographer in Manchester for quite some time, I have shot images of many different types of businesses from commercial vehicles to hotels to jewellery shops. These obviously incorporate many different skills: outdoor work in changing light, working with people, portrait photography, photographing inanimate objects (which is harder than it looks!) and many more. Ending up with images you would be proud to show others is the aim of the game and having a professional PR photographer take these images will boost how professional your business appears to customers.
Everybody has a camera on their smartphones these days, but not everyone is a good photographer. If a new customer sees only one or a few images of your brand and they don’t like what they see, then you may have just lost a sale or a missed opportunity for word of mouth promotion and a social media share.
Quality images are great for your business from a PR and Marketing point of view and it doesn’t have to be prohibitively expensive. Reach out to a PR photographer and find out the cost of having a couple of hours or a day taking images, you might be pleasantly surprised how much it costs and also how much value it could add to your business in the long term.
If you use these images over and over again in your content marketing, updates on Social Media, brochures or more traditional print media the cost per use of photo reduces dramatically. Also, hiring a good PR photographer should mean that the image quality will last for much longer.
A good PR photographer will try to learn as much as they can about your business and what you want from the images, what you want them for, where they may be used, what direction you are trying to take your business in and how to make you feel comfortable having your picture taken if you and your staff are included in the shoot.
Having a good idea of what you want out of the shoot will also help the photographer to get a feel for what you want the outcome to be, having a clear, concise image (pardon the pun) of what you want your branding to look like is very helpful and will get you the best results.